Print Magazine Jumping to Video

In the September 18th issue of Entertainment Weekly will have ads with embedded video. CBS and PepsiCo will have true video T.V. ads in the issue of Entertainment Weekly. The video player will be embedded into the page.Only New York and L.A. subscribers will receive the issues with the technology.
The technology for the battery-powered ads was manufactured by a Los Angeles based Americhip. The player can handle about 40 minutes of video,the screen is 2.7 millimeters thick, and has a 320x240 resolution.The battery can last over a hour long and can be recharged.
Only time will tell if this can help or hurt print magazines.In a time when newspapers going bankrupt and losing revenue and subsribers and print magazines not to far behind. Will we have magazines with no real print? http://www.nbc-2.com/Global/story.asp?s=10961807&clienttype=printablehttp://news.cnet.com/8301-1023_3-10313064-93.html